Hey, I am Vikram Penumatsa, a UX designer with over 14 years experience conceptualizing and crafting digital products, helping businesses and products expand their capacity for impact. I participated in, led and built design teams. Crafted experiences for complex applications, customer support agents & eCommerce brands.
I have an MSc in Human-centered Computer Systems from the University of Sussex. This helped me understand people - their needs, mental models and their ever-evolving digital habits. My Computer Science Engineering background helped me understand the technology and its applicability in the real world.
My values - be passionate, never stop learning, embrace creativity, trust your team & always stay humble.
PROCESS
Explore
Analyze
Identify groups & map patterns
Define
Define who and what to solve for
Tools & Methodologies
Exploratory Research, Desk Research, Interviews, Shadowing, Insight cards, Affinity Diagrams, User Journey Mapping.
Explore
Explore
Observe, Empathize &
Find Inspiration
Analyze
Identify groups & map patterns
Define
Define who and what to solve for
Tools & Methodologies
Exploratory Research, Desk Research, Interviews, Shadowing, Insight cards, Affinity Diagrams, User Journey Mapping.
Diverge & Converge
Create ideas & make choices by brainstorming & explore the possibilities & constraints.
Create
Prototype - Bring ideas to life
Tools & Methodologies
Brainstorming, Create ideas, Idea Menu, Decision Matrix, Make Choices, Paper Prototyping, Wireframing.
Validate
Conduct user tests to determine what's working and what's not.
Iterate
Make changes to designs based on feedback & test findings
Deliver
Design hand-off and support dev team to convert designs to products.
Tools & Methodologies
Usertesting.com, Hotjar, Invision App, Sketch